Growth Audit & Opportunity Mapping
A structured look at where your business is losing leads, revenue, and momentum. We identify the highest-leverage gaps and sequence what to fix first — so you're not guessing, you're moving on a plan.
HOW WE
GROW YOU.
Most agencies sell services. We build systems. Each of our four service areas is designed to work alone — but they're engineered to work together. Strategy informs your site. Your site feeds your platforms. Your messaging ties it all together.
Pillar One
GROWTH STRATEGY
& CONSULTING
Before we build anything, we figure out exactly what you need and why. Most businesses are busy executing tactics without a strategy holding them together. This pillar brings the clarity that makes every other investment work harder.
Positioning & Competitive Differentiation
Why should someone choose you instead of the next option they find? We sharpen your market position, define what makes you the obvious choice, and build that clarity into every touchpoint — from your homepage to your follow-up.
Marketing Systems Design
Strategy without execution is a document. We design the systems — lead generation, follow-up, conversion, retention — so your marketing works predictably, not just when you're actively pushing it.
AI-Assisted Workflow Integration
We identify where AI tools can compress your team's time, reduce cost, and increase output — then we help you implement them in ways that actually stick. Practical, not theoretical.
Workshops & Team Training
Facilitated sessions built around your specific challenges — messaging, performance, team alignment, or execution systems. Not generic training. Built for where you are and where you're trying to go.
Pillar Two
CUSTOM WEBSITES
& DIGITAL PRESENCE
Your website is your most permanent salesperson — and most businesses are paying rent on one that doesn't work. Every site we build is hand-coded from scratch, designed for a specific audience, and built to convert. No templates. No drag-and-drop. No excuses.
Hand-Coded Custom Website Design
Pure HTML, CSS, and lightweight JavaScript — no bloated frameworks, no template DNA. Every page is built for your specific audience and goal. Fast, focused, and built to look like nothing else in your market.
Google Business Profile Setup & Optimization
Your GBP is often the first thing a local customer sees — and most businesses leave it half-finished. We complete, optimize, and automate your profile: posts, photos, review management, and Q&A. The +111% website traffic and +40% calls at 180 CWC started here.
Local SEO & Search Visibility
Semantic HTML, heading hierarchy, schema markup, and local keyword strategy — baked into every build, not bolted on afterward. We also handle citations, NAP consistency, and the local search signals that actually move the needle in your market.
Conversion-First Copywriting
We don't hand you a site and let you fill in the words. Copy and design are built together — because a beautiful site with weak copy doesn't convert. We write the headlines, subheads, and CTAs that get people to act.
Apple & Google Wallet Card Marketing
Put your business in your customer's pocket — literally. Digital loyalty passes, offers, and reward cards delivered directly to Apple Wallet and Google Wallet. A retention and re-engagement channel that most local businesses have never touched.
Pillar Three
LOCAL PLATFORMS
& PRODUCTS
Most businesses rent their audience. We help you own it. Through Local Media Works' owned platforms — EatLocal, BirthdayDeals, and our Gwinnett-area properties — select clients can tap into established local audiences rather than building from zero. We also build custom local platforms for businesses ready to own their market category.
Local Audience Access — EatLocal & BirthdayDeals
For restaurants, retailers, and local businesses looking to reach an already-engaged local audience, we offer promotional placement and partnership opportunities through our established platforms. You reach your neighbors — without building the list yourself.
Custom Local Platform Development
Ready to own a local media property in your category? We design and build hyper-local platforms — from concept to launch — for businesses that want to become the go-to community resource in their niche. This is category ownership, not just visibility.
Audience Building & List Growth
An email list you own is worth more than any social following you rent. We design and execute the lead generation systems — offers, landing pages, automation, and promotion — that build an audience you control regardless of algorithm changes.
Community & Loyalty Program Design
Beyond one-time transactions — we architect loyalty programs, referral systems, and community touchpoints that turn buyers into returning customers and returning customers into advocates. Retention is cheaper than acquisition, every time.
Pillar Four
MEDIA
& MESSAGING
Execution without the right words is expensive noise. This pillar covers everything that gets your message in front of the right people and makes them act — email campaigns that generate revenue, copy that converts cold audiences, and press distribution that builds the authority your market needs to see.
Email Marketing Strategy & Execution
From welcome sequences to promotional campaigns, we build email systems that turn your list into revenue. Our work at NP Digital and with independent clients has generated $113K in a single month for one client, 18.4% CTR (6% above their own average), and consistent double-digit growth month over month. This isn't batch-and-blast. It's strategy.
Direct Response Copywriting
Sales pages, landing pages, ads, and sequences written with one purpose: response. Trained in the direct response tradition of Jay Abraham and Dan Kennedy — copy designed to move people who weren't planning to act. Our copy has driven 4X ROAS to cold audiences, 9.71% conversion rates, and sold half an event's tickets in a week with zero ad spend.
Press Release Strategy & Distribution
Not a press release factory — a strategic media play. We write releases that have something worth saying, then distribute them to the news outlets that matter for your market. Used strategically, press coverage builds the kind of third-party credibility that no ad can buy and no testimonial can replace.
Messaging Framework Development
Core messaging that runs across every channel — website, email, ads, social, sales conversations. We develop the language that defines how your brand talks, what it leads with, and how it differentiates. Gets every touchpoint speaking the same language, pulling in the same direction.
Campaign Strategy & Launch Support
Launches, promotions, and product campaigns — planned and executed with the urgency and precision they require. Offer structure, timing, email sequence, landing page, follow-up. We handle the moving pieces so the campaign actually runs the way it was planned on paper.
HOW AN ENGAGEMENT
ACTUALLY WORKS
No mystery, no endless discovery. Here's how we move from conversation to results.
Conversation
We talk. You tell us where you are, where you want to go, and what's not working. No forms. No funnels. A real conversation.
Diagnosis
We assess your current situation — site, visibility, messaging, systems — and identify the highest-leverage opportunities. No fluff in the recommendation.
Build
We execute. Whether that's a full site, a campaign, a platform build, or a strategy engagement — we deliver on a clear scope with clear timelines.
Grow
We measure what's working, optimize what isn't, and look for the next layer of growth. Most clients expand scope once they see what's possible.
BETTER TOGETHER
THAN ANY PART ALONE
A great website sends traffic to a broken funnel. A brilliant email campaign generates leads that a weak site can't convert. Isolated tactics produce isolated results. When all four pillars are connected, everything compounds.
Strategy
Website
Platforms
Messaging
Growth System
LET'S FIGURE
OUT YOUR NEXT MOVE.
Every engagement starts with a conversation. Tell us where you are and where you want to go — we'll tell you honestly what we'd recommend and whether it's a fit.
Local Business Owner
You Need More Customers
Website, GBP, local SEO, email, and audience-building — for local businesses ready to stop being invisible online.
I'm a Local Business OwnerConsulting Prospect
You Need a Growth Partner
Strategy, messaging, systems, and campaigns — for businesses and teams ready to move with more intention and more speed.
I'm Looking for a Growth Partner