FROM WEBSITES
TO GROWTH SYSTEMS.
Local Media Works started in 2009 as a custom website development shop. Hand-coded from the start — no templates, no page builders — because the belief was always that a website built specifically for a business performs better than one built for a category.
That belief hasn't changed. What's changed is the understanding of what a website actually is: not a deliverable, but a component of a larger system. A website without strategy is a brochure. A website without copywriting is a design exercise. A website without SEO and a managed Google Business Profile is invisible.
Figuring that out — and building the capability to handle all of it — took years of client work, continuing education, and running our own platforms in real markets with real stakes.
CONSULTING THAT
COMES FROM DOING.
The shift from web design to strategic growth consulting didn't happen overnight. It happened because clients kept asking for more than a site — they wanted to understand their positioning, their messaging, their email strategy, their Google visibility. The work kept expanding to meet the need.
In 2023 and 2024, that expanded to include a full-time role as an Email Marketing Strategist at NP Digital — Neil Patel's agency — working on campaigns at scale, across multiple industries, with documented results. That experience sharpened everything: what works in email, what doesn't, and how to apply those principles to smaller businesses that can move faster and test more aggressively than a large agency client ever could.
Local Media Works is now structured as a consulting practice where websites are one part of the engagement, not the whole thing. The four pillars — strategy, digital presence, local platforms, and media & messaging — exist because that's what actually moves numbers for the businesses we work with.
WE BUILD WHAT
WE SELL.
The most credible advice comes from someone who has skin in the game. We don't just consult on local platforms — we built and operate EatLocal and BirthdayDeals, live products with real audiences in real markets. When we recommend a local content strategy, it's because we've run one.
When we talk about email marketing, it's backed by $113K in documented email revenue from a single campaign month, not a case study from a textbook. When we recommend hand-coded websites over templates, it's because every client site we've built outperforms the template equivalent on speed, search, and conversion.
That's the operator advantage: everything we recommend, we've either done ourselves or done for a client with a documented result attached to it.
